The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

The Realities and Possibilities of Turning Your Content into a Book

With all your expertise, experience, & education, you have a LOT to say!

Your goals are to impact & help many many many people with your insights, thought leadership, and body of knowledge.

SO…that means, it's HIGHLY likely that at some point you've pondered this question:

"Should I take everythi...

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4 How-tos to Crafting Better Stories

Today we're taking storytelling one step further beyond the whys: we're going into the HOWS! 

Dive into a gold mine of actionable, tactical storytelling approaches so you can level up in your content game.

I've got 4 "how-to" focused simple storytelling tactics that:

  1. Make stories more FUN and S...
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Simple Storytelling Strategies

Using storytelling is a content approach that will only become more & more important as AI tools & technology becomes faster, better, & more prevalent. 

We can absolutely use AI tools to help us, but... Your audience is STILL looking for a connection to you, a dose of YOU - as a personal brand.

So...

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The Art of Evergreen Content with Toyin Alli
In this insightful & practical conversation, the multi-talented Toyin Alli takes us into her world of evergreen content & effective email strategies!

Toyin, a mathematics professor and entrepreneur, shares her expertise in planning & creating evergreen content that captivates your audience looooo

...
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Unlock the Secrets of Branding with Kristin Lawton
You know how sometimes a word loses its meaning when you hear it over & over again?

That’s how I feel about the word “brand”. What IS a brand? What does it REALLY mean? How do you create your brand?

And…how does your brand play with your content & copy?

These are questions it’s time to

...
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The Art of Rinse & Repeat with Natalie Masson
In the online world of marketing, Fall's NOT pumpkin spice latte season, my friend.

It's LAUNCH season, a time to share your audience-building event, course promotion, or master class to help fill a program.

Now, if during your promotional events you've ever experienced feeling...

  1. A s...
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