The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
When you’re an expert, what do you do when your messaging falls flat?
Beth Nydick, a sought-after media strategist and authority in visibility marketing, realized something big this year:
Despite her decades of experience, her offer and messaging weren’t landing the way she’d hoped.
Instead of cl...
Feeling burned out by “me-centric” marketing? You’re not alone.Â
Many service providers want to grow their business without feeling like they’re constantly on display, waving jazz hands in front of an audience 24/7.Â
That’s why Audience-Centric Marketing is such a game changer—it allows you to bui...
We're talking about a topic today that miiiiiight seem a little…
Um. Unsexy? Boring?
But stay with me, friend, because I promise you…
We're talking about the unsung superhero of the content marketing world!
It's the thing MOST of us are not thinking about when we create content, write our newslette...
Mmmmm, The Orgasmic Potato Technique made you curious, right? Leave it to a seasoned copywriter to make you look!
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Kim Kiel, a seasoned copywriter & brand voice expert with over 17 years of experience, unleashes her expertise today.
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Because...
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Even though AI has become our friend and may ...
If you feel like sharing your ideas is way harder than it needs to be…
Or you’re not how to sound like you instead of some compilation of everyone else?Â
Well, this episode of Content Creation Made Easy is gonna be your new bff.
First up, I'm celebrating my 250th episode!!! <<Overuse of exclamati...
I don't need to tell you that nurturing your audience is vital.
It develops trust & relationships while creating connection and value for those in your orbit.Â
Most importantly, it's a precursor to making the sale for MOST of the people in your orbit.
Because I hear ALL THE TIME, on repeat, how p...
