The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā 

Are your skills holding you back? marketing advice

An old friend sent a FB message: ā€œHey! Long time! Need to update my LinkedIn bio ā€˜cuz I’m working on a promotion/new job. Can you help me?ā€

Hmmmm, I’m great with writing & words. I excel at pulling ideas out of people’s minds & making it sound just like them on paper.

Maybe I should offer this ser...

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How To Know The Value Of Your Services When Pricing Them with Claudia Schalkx marketing fridays with claudia

Pricing our SERVICES is one of the hardest decisions entrepreneurs have to make!It's more difficult than pricing products because it's TOTALLY subjective to calculate the worth of your advice, expertise, and value of your TIME.

As if all that wasn't enough, all kinds of GARBAGEY thoughts populate i...

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How to do Sustainable, Realistic Content Creation content creation made easy

Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy.

Sustainable content creation that actually works can be a reality for you!

In this episode of Content Creation Made Easy, you’ll learn some easy shif...

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Don’t forget RESULTS in your content! marketing advice

Between 1989 & 1992, I spent LOTs of time in bars drinking, singing, & screaming over the noise.

Indoor smoking hadn’t yet been banned, so I also inhaled volumes of second-hand smoke…

It’s no wonder I spent my final semester at college literally without a voice.Ā 

When it did show up, it was crack...

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What If You Just Stop Creating Content? with Claudia Schalkx marketing fridays with claudia
You know how sometimes you want to burn it all down? Trash the whole thing?
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HIDE HIDE HIDE and just give yourself a freakin' break?
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Creating content can feel like an endless DREADMILL of grinding out work...
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So sometimes - we just want to STOP.Ā šŸ›‘
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But - CAN WE DO THAT
...
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What If You Could Do Less Marketing? marketing advice

You know how sometimes there's a marketing thing that you hear you should be doing, or you see other people doing.

For example, take reels on Instagram.

Instagram is really pushing reels.

Or maybe you've been on TikTok and you enjoy consuming TikTok.

And you see people using TikTok as a content ...

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