The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Stop Trying to Fix Your Business with “What Else?” marketing advice

Do you ever get antsy with what’s going on in your life, mind, or business? 

You crave something new or different - so you start thinkin’, “How can I juice this up?” 

This was me in July - should’ve been resting & healing from injuries…

But boredom brought on the mental gymnastics of WHAT ELSE I ...

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What Kind Of Lead Magnets Work? with Claudia Schalkx marketing advice marketing fridays with claudia

You've probably spent time creating a lead magnet -

Do you need one?

Will it work for you?

Marketing Expert Claudia Schalkx & I are talking today about EFFECTIVE lead magnets - and whether YOU need one!

If you'd like to connect with Claudia, be sure to check out  Bridge2MORE!

Watch The Full ...

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Your Audience Is A Little Different From Your Clients marketing advice

I heard a woman to ask yesterday, "Should I ask my clients what they want?"

She had a program and she was looking to tweak her program.

And I always think asking your clients is a great idea.

If you want to change things in your business, change things in your programs and offerings, etc, because...

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Is Your Marketing Strategy a Dream or Personal Nightmare? marketing advice

She moved from a small ranch down the street to a big ol’ rambler with acres of land…

so she can tend to bees, inoculate logs with mushrooms, & lovingly care for her “girls” - a flock of hens + one stupid rooster. 

In March, she sprouts seeds indoors & by August makes a gorgeous salad from a 7-min...

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Can we REALLY stop doing certain things in our marketing? with Claudia Schalkx marketing advice marketing fridays with claudia

What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?

Marketing is a lot of energy; creating content takes a lot of time. 

Let's do them BETTER, so we don't have to do MORE.

Better marketing. Not more. 

How’s that sound?

Today marketing...

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Where Are The Holes In Your Business? with Claudia Schalkx marketing fridays with claudia
How do you find your VOICE in your content -
 
"Authenticity" is one of those words that means NOTHING if you don't know what your voice is.
 
How do you show up authentic - like YOU - if you're still flailing to find WHO YOU ARE in your content?
 
Do you feel like a robo
...
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