The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
The dude in a fast car slowed down long enough to scream at me,
 “IT’S JUST A RAINBOW, LADY!”
as he blew down my street…
I’d gotten caught in an unexpected rain shower with my doggo, no umbrella,
and stood on the sidewalk, (like a dope, apparently), taking a video & marveling at the double ra...
If you’ve ever felt “My marketing strategy isn’t working”, you’re gonna want to check out this conversation.
Now, you’ve got a marketing strategy, right?
Maybe you’re going to do a FB ad campaign, write 2 blogs/week, and try & get 10 new clients into your program by next quarter.
Sounds like a st...
So my sister has this “business”.
I'm going to put air quotes around it because it's the service that she does for free for her friends and neighbors.
And I'm hoping she does it for Jack in three years.
But basically, she's an expert at helping kids get into college with the research and unders...
You’ve already DONE your ideal client exercises, right? Ugggg, don’t make me do it again!
You know your avatar, have a character representing your people, and DO NOT EVER WANT TO LOOK BACK at that freakin’ thing again.
Welp. We’ve got some unsexy news for you:
There are MYTHS around the whole Ideal...
Let’s talk about how to speak to your audience so they will LISTEN..,
We start by understanding what they want & need at deep-dive, scuba gear level - and then convey it with clarity.
Our job is to share examples, stories, & words that speak directly to what your audience NEEDS & WANTS to hear…
S...
My sister has a superpower she gives away for FREE:
helping high schoolers get into their dream college!
(It’s a favor she does for neighbors & friends. Fingers crossed she’ll do it for my kiddo in 3 years!)
I constantly tell her, “Tracey! This is a BUSINESS waiting to be born!”
So, we dreamed ...
