The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Yes, Virginia, you can easily batch & repurpose your content

When someone talks about their success in a realm I want…

I immediately think, “Oh. Hmmm. I should do that. Lemme figure out HOW to do it exactly that way RIGHT NOW.”

Since they’ve actually achieved something I want, their way MUST be the right way, right?

Of course, it’s simply A right way, not ...

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Lessons and Mistakes - The View From Inside a Real Launch content creation made easy

I made a weird choice when I opted for a 6 - 8 week launch of my Content Creator’s membership this summer…

Honestly, I thought doing it this way would be easy - 

(it wasn’t) - 

and I made lots of mistakes…

You know I like to be transparent in my content, so I’m sharing some No BS lessons I hope ...

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What If You Have Two Audiences? with Claudia Schalkx marketing fridays with claudia

Sometimes you have an offer you'd like to share with an audience that's a BIT different from your MAIN audience-

Or one that's COMPLETELY different!
 
You've done the work to nail down your buyer's persona, understand their language, pain, & desires -
 
NOW DO YOU HAVE TO START OVER AGA
...
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The Truth About Publishing A Memoir

All month I’ve been talking ‘bout getting you to talk about RESULTS…

Now, the ultimate result of your hard work is that you put something out in the world…

(Anything from a simple Instagram story to a complicated digital course, summit, conference, or book!)

Your efforts result in receiving satis...

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Inside Scoop on Bringing a Book to Life with Patty Lennon content creation made easy

It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product -

into the world…

It can feel ALIVE for you - a ball of energy asking to be brought into the world…

SO you MUST DO IT, right?

AND it’s incredibly scary - requiring courage that you might think you don...

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Feeling Overwhelmed With Your Marketing Strategy? with Claudia Schalkx marketing fridays with claudia
You know how sometimes you want to burn it all down? Trash the whole thing?
 
HIDE HIDE HIDE and just give yourself a freakin' break?
 
Creating content can feel like an endless DREADMILL of grinding out work...
 
So sometimes - we just want to STOP. 🛑
 
But - CAN WE DO THAT
...
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