The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
Maybe you've got an epic story or something INCREDIBLE to say.
Maybe you don't. Maybe you think you're nothing special,
or your opinions are not BIG enough, DEEP enough, or important.
Last night I read a book that changed my opinion about OUR STORIES...
And I want to share with you what to do if...
Sheesh. That’s THE question, right?Â
That’s why we’re here: we’re marketing & creating content to increase sales.
It’s NOT an ugly truth. We don’t need to feel bad for wanting to increase sales in our business! Â
We’re here to serve customers, and if you struggle with marketing & are NOT asking you...
What’s the point of putting all your delicious content out in the world if no one’s gonna take a bite?
You create content to CONNECT with your audience so you can EVENTUALLY convert them to customers…
Let’s not pretend this isn’t a Big Freakin’ Deal - conversions are the REASON we’re in business.
...
Highly creative people tell me they LOATHE planning, so they don't do it. If not planning works for you & gets you the results you're looking for, I say GO FOR IT. But if it's keeping you in a crazed loop of day-to-day scrambling, I have an idea for you to help get you out of that SWIRLYNESS... AND ...
It’s wildly inappropriate, but Eddie Murphy got me through my miserable teenage years.Â
I was 13 when 1983’s Delirious came out on HBO - and I was mesmerized by his stories. Even as a suburban white kid, I related to his joy becauseÂ
Like Eddie, I’d beg my mom to “THROW DOWN SOME MONEYYYYY”…
My f...
“I’m just not a good writer! So I hate creating content…” Ummmmm.
Sound like anyone you know?
Copywriting is not optional for creating content of any type - so if you lack confidence in this area, no wonder you find it all such a challenge!
Is it possible to learn this stuff - without another cer...
