The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Why I Lost More Than 100 Followers On Instagram Last Night marketing advice

You know, for a long time I did not pay attention to my Instagram followers.

I wasn't doing a lot of attraction strategies and going into accounts and following people.

I wasn't playing the Instagram game, and I'm still not.

But I wanted to talk to you today about Instagram or any followers, emai...

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New Month, New Choices marketing advice

Has to be about 10+ years ago now - I'd posted on FB, 

"Today's the first of the month AND a Monday! It's a great day to start something new!"

A college roommate promptly commented, "Who the HELL are you & what did you do with Jen Liddy?"

OMG - flames rose to my cheeks. I was mortified - straight...

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What If People Unfollow or Unsubscribe? marketing advice

Do you ever cringe when you see you have fewer followers today?

Or when someone unsubs from your list?

It FEELS PERSONAL - and may be ONE reason you subconsciously don't CONSISTENTLY show up with content.

It's your brain saying, "If you don't DO content creation - you'll never have to feel reject...

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She stopped dreading & hiding from her content marketing advice

Liz told me she was “throwing shit against the wall” when it came to posting on social media.

It was a “GOTTA GET IT OUT THERE!” situation


And these splattery efforts rewarded her with crickets & tumbleweeds. đŸ˜©

Very soon, a “screw this nonsense” vibe showed up & Liz began hiding from marketing &...

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Where You Can Get Content Ideas Easily marketing advice
"I'm afraid I'm gonna run out of things to say" -
 
This is something I hear a LOT when people tell me they're afraid to show up consistently -
 
WHAT IF I RUN OUT OF THINGS TO SAY.
 
I promise you: you will NEVER run out of anything to say -
 
Consistent Content is the 2nd
...
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Make Content Creation Sustainable marketing advice

My legs quivered & my brain screamed, You’re not gonna make it through! GIVE UP NOW.

The barre instructor said, “If you need something else, do what YOUR BODY needs.”

She couldn’t see because I faced the wall in a pliĂ©, but tears of relief from her permission literally sprang to my eyes.

Ugggg I’...

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