The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

What happens when people ask, "What do you do?"

I know that you've been on the receiving end of this. 

You ask somebody what they do, or you're at an event, and people have to introduce themselves, and there are those people who go on and on and on, and they just never get out anywhere or the people who don't engage you at all. When we are doing...

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The breakDOWN before the breakTHROUGH: Why I wasn’t being productive in my business marketing advice

Do you ever feel like everything you want to bring to life in your business takes sooooo freakin’ long?

Not only is there just a lot to do to make something real…

But the struggle of having to sort through too many ideas is real & has been plaguing me for MONTHS now. 

Having too many ideas feels ...

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Ugh! Why does everything take so long? content creation made easy
You have a lot of ideas - and you just want them out of your head.
 
But instead of it all coming together, you can’t seem to get them out into the world.
 
Whatever it is: a program, a course, some content, a lead magnet - it’s all living in a swirl inside your mind…
 
Why is this so hard? Wh...
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Are You Standing On The Back Of The Line?

When I saw 80 people in line snaked around the store, I literally wanted to drop the two belts, drop the gift certificate, and walk out.

But I knew that I needed the two belts and I knew I needed the gift certificate. And it's a week before Christmas, and I had been lazy and I needed to get them.

...
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How to stop feeling over-exposed in your marketing content

“Ummm. Miss Grimm? You’re. Like. Bleeding.”

Molly, a sweet 9th grader, timidly raises her hand with this news. 

On my first day EVER of teaching in my own classroom, I’m bleeding through my off-white pantyhose

(OFF WHITE PANTYHOSE! Was it, like, the 80s? Nah. We’re talkin’ January 2000.)

In my e...

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Stop feeling so exposed in your content content creation made easy
Have you ever felt like hiding from your content because it feels too invasive or scary to share yourself with your audience?
 
Are we supposed to give our audience a front-row seat into EVERYTHING we do in our lives?
 
What if we’re PRIVATE? What if we want a BREAK?
 
Should we just give up, ...
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