The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
You've probably heard before that your About Page is about YOU…but it's not really about you AND it's FOR your audience/reader.
WHAAAA? Yeah - it can be a little confusing.Â
But! Don't ignore your About Page because it's where your website visitors spend MOST of their time!
Let's ease-ify updatin...
How long has "update website" been on your to-do list?Â
Months? Years?Â
It feels like a beast, right?Â
It's an "I need an entire weekend to fix it" tasks that never leaves the list.Â
You might think, "Ehhhh. How important IS a website in the age of social media and LinkedIn?"
Ahem. It IS still ...
When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…
There's a mistake you're likely making. Here's the scoop:
Experts have it hard to convey the VALUE of what they do.
Why? 'Cuz as an expert, YOU know exactly WHY your stuff ...
If "Write That Book"is on your list this year, you need to know something RIGHT NOW:
- a) it's a fantastic tool for business growth
- b) getting it onto the shelf requires support from editors and possibly a book coach.
So, meet triple threat Ricki Heller, an accomplished author, developmental ed...
In Part 2 of this 3-part Simple Storytelling Strategies miniseries, we unpack how to craft relatable stories that build trust with your audience…
in a way that feels safe for you – without creating a vulnerability hangover or fuzzy boundaries!
I created this miniseries because it’s crucial to conn...
But you are likely missing out on connecting with 25% of your audience…
Simply because your content is NOT ACCESSIBLE TO THEM!
Did yo
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