The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

What we can learn about content marketing from The Office

What do people working in an office wear to work?

Given 16+ months working from home, maybe this’ll take some mental jostling, but - 

I feel like we could assume ourselves into an answer & conjure up visuals and details, right?

But what if the success of your JOB hinged on you getting the answer ...

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How to Get Your Audience to Listen content creation made easy

If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution:

You're not 'speaking their language'.

Let's talk about two foundational shifts you can make that will help not only content...

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How I learned to like how I look in pictures

The details are fuzzy - but as I waited in a NYC airport to hop on my teensy plane back to Syracuse - 

a woman named Amy from Iowa approached me with, “Are you Jen Liddy?”

Maybe you’re a famous person or an influencer used to people recognizing you via your content…

But THIS had never happened to...

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What if you hate your branding photos?

I want to tell you something that feels vulnerable to share, but I don’t want you feel bad for me, ok?

Last week I introduced you to Alice Patterson, my brand photographer, and we talked about the frustrations and fears around scaling a business. 

We talked a little bit about the mental struggles ...

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My Favorite Content Batching System
So I want to tell you about my content batching system.

This is literally what I do every single month to make sure that my content doesn't take me a ton of time.

This probably saves me four to 5 hours a week.

First, I decide on a theme that I want my audience to know about or that my audience needs
...
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How Do You Scale Your Business?

There’s this moment as an entrepreneur where you stand at the edge of a cliff - 

Behind you, 2 BIG issue loom:

You’re doing all.the.things. in your business - because you can’t see how to delegate, don’t really want to, or haven’t figured out how to pay for support. 

All the little things eat up ...

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