The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

Let’s Create HUMAN Marketing, Copy, & Content marketing advice

Sometimes I think, “Holy crap. The month’s OVER. Blergh, I need more content again.”

Now, if I’m the person teaching, loving, & creating content, and even I feel this way, then what the HELL must my audience feel? 

Exhausted. Confused. Drained. Resentful. Frustrated. Overwhelmed.

They think: 

 

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Creating Copy that feels HUMAN: Content designed for YOUR personality! content creation made easy

Can you "do content" if you're highly introverted, think marketing feels performative, & are reserved or private?

YES - but HOW?

Today Jen talks to Ariana Joy, a copywriter who teaches us how to create copy, content, & messaging that's 100% customized & specific to YOU.

YOUR specific personality,...

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What Is A Marketing Strategy with Claudia Schalkx marketing fridays with claudia

What if you could play to your STRENGTHS in marketing, instead of thinking you have to overcome your weaknesses?

Marketing is a lot of energy; creating content takes a lot of time.

Let's do them BETTER, so we don't have to do MORE.

Better marketing. Not more.

HOW's that sound?

Today marketing e...

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Your business is NOT an English Muffin content creation made easy

I’ve been having some fun with my Content Creation Studio members, reminding them that,

Your business is not an English Muffin.

Therefore, content + marketing doesn’t belong in the nooks & crannies of your life!

Lemme ask you -

Have you ever banged out an Instagram post while waiting for dinner ...

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Are You Taking Your Audience Too Far? marketing advice

The other day, a client was telling me that she had to explain herself a lot for people to get what she actually does.

Then when she explains it, it takes a little while.

But people are finally like, "Oh, I get it!"

And I was like, "Tell me what you say to them."

It turns out the way that she de...

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What About Your Lead Magnet? with Claudia Schalkx marketing fridays with claudia
Is a lead magnet necessary? I mean - do they EVEN WORK?
 
Have you tried to create lead magnets, opt-ins, freebies -
 
WHATEVER you want to call it -
 
And gotten no traction?
 
Yeah, welcome to the club! Today Claudia Schalkx, marketing expert, & I are talking about what makes a GREAT lea
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