The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

How to Make Content Simpler to Create

It’s not their fault, but it can be annoying.

What’s “it”? 

“It” is the fact that your audience isn’t always ready to hear certain things you want to say to them…

Say you’re a sales coach - 

You know the reason clients have trouble selling offers is 💯% due to scarcity stories or worthiness issue...

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I Thought I Could Do It Better

I wonder if you've ever had this moment where you've gotten an email or done a training or you've gotten like a DM from somebody and you just feel like it's just so cringy.

It's just so guh. 

It reinforces that belief that you hate marketing, that you can't do marketing, that you're just going to ...

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Why I Couldn't Generate The Sales...

She’d sent me a personalized link to the website & I spent hours poring over it.

It was gorgeous. Sexy visuals. A layout the eye moved easily over.

It was a $2750 sales page to sell a $297 program. 🙈

Was I a total rube?

The Big Dream for new entrepreneurs is making enough money to just hire some...

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The Mistake I Was Making With My Audience

Today I want to talk about a mistake I was making across my business that turned out to be a content mistake.

But it was also kind of a mistake I was making everywhere in my business and it's so easy for you to fix.

One of the things I was doing at the beginning of my coaching business was I was s...

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Stop Overloading Your Audience

“Have you poked around inside the membership site?”

In these onboarding calls with every new Content Creator’s Studio member, I’m connecting personally to ensure she doesn’t get lost.

(Memberships are notorious for overwhelm & confusion! They can be a labyrinth of trainings, information, recording...

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Today’s message is brought to you by the Itty Bitty Shitty Committee.

This Committee of noisy critics lives inside our heads, bringing us thoughts like, 

“You’re so inconsistent. What IS wrong with you?”

“Automations & systems? HA! You don’t have time for that. Just keep patching everything together.”

“How is she so much further along? You started at the same time....

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