The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

How to Stop Suffering from Analysis Paralysis

Last week I talked about the paradigm of giving great free content & creating a ton of value in the world - before anyone pays you a dime.

You know - helping people to prove you can help people.

I was answering the question, “Why do you give so much away for free?”

I won’t re-iterate everything b...

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SMASHING Imposter Syndrome - even when I'm in over my head

IMPOSTER SYNDROME FLARE UP!

Warning: truthiness ahead.

And some insights to help you deal with your own imposter syndrome!

 

Impostor Syndrome Got To Me

I really hadn’t been presented with the phrase Imposter Syndrome until I became a coach. When I started this business, I felt out of place. Li...

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Am I a Moron or Just Trying To Trick You?

It’s a fair question. Am I a complete moron? Or, is there a catch somewhere?

Am I trying to trick you into buying something from me?

TBH, the answer to both those questions is NO.

Why do I give away so much for free? 

  1. I’m a teacher at heart. Teaching fills me up. So, it’s kinda selfish of me,
  2. ...
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Value, Worth, & Price: Do You Know the Difference? with Susie Ippolito

For years, I’ve struggled with how to value what I do.

Is what I offer valuable?

Ohhh, how I have grappled with “value” vs. “worth” vs. “pricing”.

Have you?

I find most women entrepreneurs answer yes - for varied reasons.

How do we create value? How do we know what we’re worth? How do we PRICE ...

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Normalizing your "Wants" To Make "Haves"

Ok, now you KNOW what you want...SO HOW DO YOU MAKE IT HAPPEN?

Here's the not-so-secret SECRET STRATEGY to get there!

Some people don’t ask themselves what they want and there are tons of reasons why we push it away.

But what happens once you have the list in your hand of what you want?

What d...

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The Antidote to “I don’t know what I want”

Spinning. Fuzzy. Frazzled. Overwhelmed. Foggy.

UNCLEAR!

"I DON'T KNOW WHAT I WANT."

Here are some strategies to help you get what you need: CLARITY!!! 

What Do You Want? 

When I get on the phone with women in Breakthrough Call, they are in a state where their brain feels really heavy. Scattered...

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