The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred,Ā & Hired.Ā
Iām living with a teenager and nothing makes sense anymore.
Conversations are--- Wait.Ā
Iām gonna put air quotes around the word āconversationā.
āConversationsā are brief, stilted exchanges, often unsatisfying, and nothingās straightforward.Ā
Me: Did you get invited someplace? Wanna go?Ā
Him: āMa...
Horrified, I see ~80 people in a line snaking around the entire left side of the store.
I had ambled up to the cashier station from the right side, expecting an easy-in, easy-out situation.Ā
UGgggg. Two belts & a gift card in my hand: is this worth it?
Itās the weekend before Christmas, and Iāve ...
Whether youāre inundated with content ideas or finding a topic to talk about feels like looking for water in the desertā¦
we need to talk about making WHAT TO TALK ABOUT a lot freakinā easier.
Your words matter. What you say to your audience matters. And if youāre struggling with this aspect, itās ...
How to ratchet the relationship with your best friend into DUMPSTER FIRE ZONE:Ā
Become business partners.
Leslie & I were co-owners of a 9,000 sq ft fitness studio with 32 employees & 200 clients in 2013ā¦
The constantly moving parts lent to endless drama & challenges - both in business and in our...
This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because thereās just TOO much to sayā¦
and not enough time to say it.
The opposite situation is a very real problem: āI donāt know...
What if you're just not that special? What if you are one of the eleventy-billion experts doing the work you do?
Is it time to throw up your hands, forget about putting your goods out into the marketplace, and
go back to crossing you
