The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired. 

What happens after they Know, Like & Trust you? with Phyllis Nichols content creation made easy

Whew! Ok. Your audience has come to know, like, & trust you.

Now what? Ohhhh. Have we got a treat for YOU today!

What normally happens is we often jump to “BUY OUR STUFF” – because, let’s be honest: conversions are why we’re in business.

But there’s actually some other great stuff that helps the audien...

Continue Reading...
How One Team Member can EASE-ify Your Content Life! with Tyreen Taylor content creation made easy

PODCAST When you create content, a LOT’s going on.

Cohesive messaging that’s relevant & on brand for you.
Copy that grabs your audience by the collar & makes ‘em take note.
Planning & repurposing.
Writing & recording.
Tactics, strategies, scheduling,

OH MY GOD NO WONDER YOU’RE EXHAUSTED.

This is why havi...

Continue Reading...
Strategic Content Creation - Part 2: Plan & Batch Effective Content content creation made easy

The planning part of content creation is a place a LOT of people get stuck.

But if you think strategically, and use some time-saving tactics, it gets a TON easier!
Let’s continue to the last two parts of the simple 5-step system I use myself and teach to all my clients!

So, today I unpack the actual ...

Continue Reading...
Strategic Content Creation - Part 1 : Create Nurturing Content content creation made easy

When putting nurture content out there, do you sometimes:

Do it just to get it crossed off the list?
Feel unsure whether you have a strategy – and if so, is it working?
Get energetically & mentally depleted by this work?

ALL THAT is normal. AND it’s not helping you!

So, today I unpack the first 3 steps i...

Continue Reading...
How to Use Your Content in the Wild: where messaging, networking, & relationships intersect!

Why, on a podcast about content marketing, would we be talking NETWORKING?

‘Cuz ev.ree.thing converges!

Think about how your message & brand personality shows up online. That’s easy to imagine, right?

But anytime you go ANYWHERE and you meet people…formally or informally -

You are networking. Co...

Continue Reading...
3 Ways To Get More Audience Engagment content creation made easy

You know your people are struggling with a problem, but they won’t engage with you in any of the content you create about it.

They don’t comment. They don’t share. They don’t DM.

On this episode of Content Creation Made Easy, we're unpacking WHY this happens & what to do about it.

You'll learn th...

Continue Reading...