The Brand Messaging Blog for Experienced Experts Ready to be Heard, Referred, & Hired.Â
Since there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves,
Creating good content for your marketing can feel slippery because nothing stays still & it’s all constantly evolving.
However, one thing that doesn’t change in...
Whyyyyyy is content marketing so freakin’ challenging?
That’s easy: it’s because there’s no one right way to “do marketing” and no one right formula for creating good content that your particular audience craves!
Marketing feels slippery because:
- Nothing stays still - it’s all constantly evol...
Whatever kind of content you're creating….
Whatever networking, pitching, marketing, speaking you're doing....
None of it will work if you have a murky, fuzzed up brand messaging…
Anything that’s unclear, takes too long to say or has people walking away from you going, “WHAT does she do?!”
THAT ...
When Jen looked at her business hard in 2020, she saw a white woman talking primarily to white people.
Creating an anti-racist, inclusive, diverse community was a priority for Jen – but if you looked at her business, you’d NEVER have known that.
In 2021, Jen joined a 6-month coaching program on an...
One of the things I see marketers doing a lot is talking about what they offer. Not marketers entrepreneurs say, I offer this, you get this, you get this, you get this. It's all of the features, all of the parts of a program or a product or service, right? Like we'll meet eight times for an hour for...
Today I get to do something I love doing: live coaching!
Each month I invite a member from the Content Creator’s Studio to work 1:1 on some aspect of content, marketing, business, or mindset that’s driving them bonkers.
Today I’m talking with Sherry Harrod, a podcast host. Sherry has been struggli...
